Halloween · once a year

Witch's Pitch

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Game guideWitch's Pitch: full rules, strategy tips and FAQ

▶ Halloween · Copywriting

Witch's Pitch

Three potions, six crowds: night-watch guards, a sceptical grandpa, a proud knight, a busy café owner… For each crowd, build the pitch from three cards: a hook, a benefit and a call to action. Every potion is pitched to two crowds with the same cards, and the line that wins one crowd can leave the other cold.

6 pitches
Copywriting

How to play

Read the crowd. Each crowd card says what they want and what they doubt.
Build the pitch. Pick a hook, a benefit and a call to action, from three cards each. Change any of them before you cast.
Same potion, new crowd. Every potion is pitched twice. The best line for one crowd can flop with the other.
Score. 100 per spot-on card, 40 for half there. A perfect pitch wins all 10 villagers, +100 and up to +50 for speed.

Quick tips

Read the doubt first. The crowd's doubt tells you what the pitch has to answer: proof for a sceptic, discretion for a proud knight.
Hook their problem. The best first line names this crowd's own problem or goal, not the potion.

3 more tips in the Witch's Pitch guide →