Viral or Flop?

Twelve made-up posts and their first hour: shares, completion, saves and how fast comments are coming in. Call each one, take off or flop, using a simple model built on how feeds generally reward posts.

12 posts
Analytics

How to play

Read the first hour. Shares and saves per 1,000 people reached, completion rate and comments per 10 minutes.
Add the strong signals. Strong shares +3, completion +2, saves +2, comments speeding up +1. 5 points or more takes off. Likes weigh nothing.
Call it. ← Flop or Takes off → before the clock runs out. A wrong call or a timeout costs one of 3 lives.
Score. 100 per right call, up to +50 for speed, +25 from 3 right in a row. Later posts sit closer to the line.

Quick tips

Shares first. A share puts the post in front of people who don't follow you yet. In the game it's worth the most.
Finishes matter. A high completion rate says the post was worth the time, from the first second to the last.

3 more tips in the Viral or Flop? guide →