Post: 1/12
Lives: 3 lives left
Score: 0000
Best: --

Influencer or Ad?

Read each post and what happened behind it, then call it: clear ad, hidden ad, or not an ad at all.

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Influencer or Ad?

Twelve made-up posts from creators on Snapgram, ClipTok and Chirpr, each with what really happened behind it: a brand paid, sent a free gift, pays per code, or nobody paid at all. Call each one: clearly labelled ad, hidden ad, or not an ad. Vague tags, labels buried in hashtags and sponsor mentions at the very end all count as hidden.

12 posts
Ad labels

How to play

Read the post. The caption, the app's tags, what's on screen, and what happened behind the post.
Know the rule. Paid, gifted, or earning from a link or code? It needs a clear, upfront label like #ad, "Ad" or "Paid partnership".
Call it. Clear ad, Hidden ad or Not an ad, by tap or with keys 1 to 3, before the timer runs out.
Score. 100 per right call, up to +50 for speed and +10 per right call in a row. A miss or a timeout costs one of 3 lives.

Quick tips

Look for any deal. Money, a free product, an ambassador contract, a code or link that pays per sale: any of these needs a label.
Check where the label is. A label only works if people see it before the pitch. The start of the caption or the first seconds of a video, not the end.

3 more tips in the Influencer or Ad? guide →