Duel: 01/--
Lives: 3 lives left
Score: 0000
Best: --

Hook Duel

Two hooks, one winner. Pick the ad, subject line or headline that performed better, and learn why.

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Hook Duel

Two hooks for the same product: ad headlines, email subjects, video openings, buttons. Pick the one that performed better, then see the results and the copywriting principle that made it win.

10 duels
A vs B

How to play

Compare. Two hooks, same product, same audience.
Pick. Tap the one you think won: more clicks, opens or sign-ups.
Reveal. See both results and the principle behind the winner.
Climb. Duels get subtler as you go. A wrong pick costs a life.

Quick tips

Hunt the specifics. Numbers, amounts and outcomes usually beat adjectives.
Who is it about?. Hooks about the reader (you) beat hooks about the brand (we).

3 more tips in the Hook Duel guide →