Case: 1/8
Lives: 3 lives left
Score: 0000
Best: --

Fake Followers Audit

Creators want a brand deal. Check their numbers, comments and followers, and decide: a real audience, or a bought one?

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Fake Followers Audit

Eight made-up creators want a brand deal. Work out each one's engagement rate, then read the growth chart, the comments and a sample of followers, and decide: a real audience, bought followers, or bought likes and comments.

8 cases
Audit

How to play

Do the maths. Engagement rate = (average likes + average comments) ÷ followers × 100. Pick the right answer from four.
Read the clues. A sudden jump in followers, generic comments like "Nice pic!", followers with no photo and no posts.
Make the call. Real audience, bought followers, or bought likes and comments. A jump the week a video went viral can still be real.
Score. 50 for the rate, 100 plus up to 50 for speed for the right call. 50 seconds a case, down to 30. A wrong call costs one of 3 lives.

Quick tips

Do the maths first. Add likes and comments, divide by followers, times 100. Watch the decimal point: 0.47% and 4.7% tell very different stories.
Know the range. In this game, 1% to 6% is healthy. Far below or far above is a reason to look closer.

3 more tips in the Fake Followers Audit guide →