Round: 1/10
Lives: 3 lives left
Score: 0000
Best: --

Analytics Decoder

Read a creator's dashboard, work out reach, impressions and engagement rate, then pick what to post next.

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Analytics Decoder

Ten made-up creator dashboards, each with three or four posts and their reach, impressions, likes, comments, shares and saves. Answer one question per dashboard: which post reached the most people, what's this engagement rate, how often did each person see it, which post engaged best, and what to post more of for a given goal. Every answer is worked out with the real formula.

10 dashboards
Analytics

How to play

Read the dashboard. Reach is how many different people saw a post. Impressions is how many times it was shown in total.
Use the formula. Engagement rate = (likes + comments + shares + saves) ÷ reach × 100. It compares big and small posts fairly.
Answer. Tap an option or press 1 to 4. Later dashboards drop the interactions total, so you add it up yourself.
Score. 100 per right answer, +10 per right answer in a row (up to +50). A wrong answer costs one of 3 lives.

Quick tips

Reach is people, impressions are views. One person can see a post three times: that's 1 reach and 3 impressions. For "how many people", read reach.
Compare rates, not totals. A big post gets more likes just by being big. Engagement rate shows which post people actually cared about.

3 more tips in the Analytics Decoder guide →